📌About the Brand

Hiring the right talent is no walk in the park. How do you assess whether a candidate is the right fit for your team? Fasthr was a Gen AI-powered candidate screening tool that helps recruiters effortlessly screen their inbound talent pipeline to find the perfect candidate for the job.

🎯The Goal

Fasthr wanted to build a presence on LinkedIn to establish brand authority amongst recruiters and drive traffic to their website.

✍🏻 My Process

<aside> 📢 Before commencing any project, I speak to the internal teams to understand the product and the UVP presented by the brand.

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👉🏻I spoke to the product team to understand the product and interacted with the sales team to gauge how hiring managers benefitted from the product.

👉🏻 I conducted a social media audit to understand what type of posts resonate with the audience and scoured through their competitor’s social media pages to see how we could stand out. Turns out memes work pretty well!

👉🏻 I also reached out to recruiters from various SaaS companies to understand the pain points of tech hiring.

👉🏻 We devised content buckets and curated a content calendar for each month. I also had biweekly meetings with the marketing and design team to analyze the posts' performance and brainstorm ideas for the upcoming months.

I always go the extra step to understand the target audience for a brand and work in tandem with the team to get feedback on my work.