I am a content marketer at Factors.ai, and I’ve implemented a variety of marketing initiatives and gotten the following results:
| Task | Impact | Links/Metrics |
|---|---|---|
| Wrote 50+ product-led content pieces and crafted a BOFU focsed content strategy for 2024 | Attributed $60K+ in pipeline to content marketing via first-touch attribution (measured via Factors.ai) |
| Author Profile | | Created an email sequence for LinkedIn Advisor | Improved email open rates and CTR by 20% | Check out the image below ⬇️ | | Established founders’ branding on LinkedIn by posting high-level insights on marketing and collaborating with inustry experts for LinkedIn lives | Generated 40 MQLs through social media (measured by self-attribution and Factors.ai) | Every event drew 50+ attendees and 1000+ views | | Shot and edited instructional videos to demonstrate product use cases | Videos are used by sales and CS team to help customers use our product to it’s fullest potential | https://www.factors.ai/academy |