Client name: Sleeknote

Project: Landing page rewrite

About the company: Sleeknote is a popup builder that allows companies to create personalized popups across their websites to promote deals, discounts, and more. They aim to help brands use popups to turn website visitors into loyal customers.

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About the project: Sleeknote recently launched its “gamification” feature, which allowed brands to gamify their popups. Instead of generic popups, customers could now embed exciting games such as “spin-to-win,” “scratch-cards,” and “seasonal calendars” to drive engagement, collect emails, and boost sales.

The old landing page was created in a rush before the launch, so they wanted to jazz up their offering with better copy. And that’s when I worked my magic!

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My process

• I spoke to the team in great detail about the product, the ICP, and the feeling they wanted their customers to get when they used Sleeknote.
• I spent 2-3 days in deep research mode analyzing how their competitors positioned the gamification feature.
• I thoroughly studied how Sleeknote wanted to position itself in the market and ensured my copy was aligned with its tonality.

Here’s what their old landing page looked like. The old copy had the following issues:

• Very feature-focused
• Wrote about features in paras instead of 1-2 lines
• Reviews weren’t prominently highlighted
• Multiple CTAs inconsistently placed

https://prod-files-secure.s3.us-west-2.amazonaws.com/a25bcdb8-680c-4d40-a540-866c301cb9a8/e9978cd5-91be-49c5-9f0a-1bac5fd46e96/sleeknote-com-gamification_(1).pdf

Here are the changes I made to the new landing page: