<aside> ๐Ÿ’ก Brand Name: Convosight Niche: Martech


Table of contents

๐Ÿ“ŒAbout the Brand

Convosight is a community marketing and brand reputation management tool that helps brands connect and engage with their target audience through strategic and impactful community marketing campaigns shaped by data-driven insights.

๐ŸŽฏThe Goal

Creating cluster content for the existing pillar pages on the website to get traction for the blog and boosting web traffic

I wrote 5-6 blogs for Convosight a month, and the topics ranged from community marketing to Facebook group management.

โœ๐Ÿป My Process

<aside> ๐Ÿ“ข Before commencing any project, I speak to the internal teams to understand the product and the UVP presented by the brand.


๐Ÿ‘‰๐ŸปI spoke to the product team to gain a complete understanding of the product and took a demo to understand the platformโ€™s unique features.

๐Ÿ‘‰๐Ÿป I spoke to the customer success team to gauge the concept of community marketing and how the product benefits brand managers and brand marketers.

๐Ÿ‘‰๐Ÿป I also joined various Facebook groups to see how brands implemented community marketing campaigns in online communities.